I will follow Lynn Klyde-Silverstein's blog. The name of the blog is "The Cranky Copy Editor." On Sunday, April 5, 2009, Klyde-Silverstein highlighted the sad fact that some advertisers don't use the proper usage for singular and plural possessives. Apparently, this copy editor had visited a sporting goods store and saw signs that advertised toilet seats. The signs read: "Drivers seat" and "Coaches seat." What disturbed the editor was the lack of an apostrophe to indicate "A" driver's seat and the missing apostrophe that would convey "A" coach's chair. The way the signs read, at least two drivers or two coaches would be expected to sit on said seats.
Klyde-Silverstein showed the proper way the signs should have been written:
Driver's seat and Coach's seat.
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